Social media monitoring,
like the old days.

The SocialWire dashboard showing top posts from NBC News, The Associated Press, CNN, ABC News and Mamdani Bulletin across Facebook, X, YouTube, Threads and Instagram, each with its likes, comments and shares, a score, and how far above normal it is performing, such as 18.3× normal and 13.2× normal.

SocialWire is a social media listening and analytics tool built for newsrooms and journalists. Build lists of social accounts you want to follow and SocialWire watches them around the clock, measuring their performance against that account's baseline.

Tracks public posts on:

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What SocialWire can do

Track public social posts across platforms.

Follow any public account, yours, your competitors’ or the people you cover, without checking each app.

Two posts in a SocialWire feed about Lula winning re-election in Brazil, from NBC News and The New York Times on Facebook, each with its likes, comments and shares, a score, and 9.0× normal.

See exactly where you stand against your competitors.

Measure yourself against your industry, see which of your own pages and brands are pulling ahead, and uncover the accounts worth watching across all the big platforms.

The leaderboard for a National News list over the last 7 days, ranking CNN, ABC News, The New York Times, The Associated Press, NBC News, Good Morning America and Today Show accounts by followers, follower change, posts, average interactions per post and engagement rate, with filters for each platform.

Track trends over time.

See who’s posting more, who’s growing faster and what’s getting the most engagement.

A SocialWire comparison of the Today Show and Good Morning America Facebook pages, charting posts per day for each, with tabs for interactions, engagement rate, posts and followers.

Custom alerts and reports, straight to your email.

Your team already has enough dashboards. SocialWire delivers what you need by email: a heads-up when something takes off, and regular reports that show how you’re doing. No logging in required.

A SocialWire alert email listing posts from a Progressive News list that took off, such as an Occupy Democrats Facebook post at 10× normal and another at 6.3× normal, each with when it was posted and spotted, the alert that caught it, and links to view the post or open it in SocialWire.

Send the data to your favorite AI chatbot.

No exporting, no copying and pasting. Link SocialWire to your favorite AI assistant and it can look up and analyze your posts, your competitors and your rankings whenever you ask.

An AI chatbot using SocialWire to answer "What stories and framing are my competitors using?", summarising the week's top Facebook posts from a Progressive News list, led by Obama vs. Trump on the campaign trail and ICE hurting U.S. citizens.

Find any post in seconds.

Want to know who covered the city council vote? How competitors handled the big storm? Which posts mentioned your newest show? Type it in and SocialWire pulls up every match from the accounts you track, across every platform.

SocialWire search for "trump in ohio" across every post, with filters for sort order, time, post type and platform, showing a New York Times Facebook video about Barack Obama criticising the Trump administration at campaign events in Ohio and Michigan.

Who it's for

Built for people who make content, not people who sell products.

Publishers and newsrooms

Editorial, social and audience teams at publishers of every size, from national brands to local newsrooms, who need to know what's moving today.

Morning story meetingsTracking competitorsRegional and beat coverage

Reporters on a beat

Track the politicians, agencies, influencers and communities you cover without refreshing five apps.

Statehouse and city hallAgency announcementsCommunity reaction

Creators and independent media

Benchmark against your peers and see which topics and formats are working right now.

Peer benchmarkingFormat ideasTopic timing

How it works

Step 1

Build a list

Add the public accounts on your beat: politicians, agencies, rival outlets, local groups, influencers. Mix Facebook, Instagram, X, Threads, YouTube and Bluesky in one list.

Step 2

We scan on your schedule

Up to six set times a day, every 4 hours, or every hour on Enterprise. You can also press Refresh whenever you need. Adding an account pulls in its recent history right away, so it's useful from the first minute.

Step 3

See what's breaking out

Every post is ranked by how unusual it is for that account. The posts at the top are the ones about to be everywhere. Set an alert and SocialWire tells you when one breaks out.

Adding accounts to a list in SocialWire: paste a page link, and each account shows when it was added, when it was last scanned and how many posts are being monitored. — Paste a link to add an account. Its recent posts load right away.

A list's scan schedule: its scan times by the hour, such as around 7:00 AM and 7:00 PM, the scans before each report, and an Add a scan button. — Pick when each list is scanned.

Built by journalists

Made by an Emmy- and Peabody-winning team from NBC, ABC and Mashable.

We spent years in newsrooms trying to keep up with what was breaking out on social. The tools were built for marketers, not journalists. So we built the one we always wanted.

For newsrooms

Running a newsroom team?

Tell us how many people and accounts you're covering, and we'll put together a plan and a guided setup for your desks.

Talk to us

Social media monitoring,like the old days.